'The PR industry seeks to manipulate public opinion and government policy, but can only manipulate while it remains invisible' - page20,
Toxic Sludge is Good for You: Lies, Damn Lies, and the Public Relations Industry by John Stauber and Sheldon Rampton.
I read this book some time ago, and it really opened my eyes about the ways public relations professionals use the media to control the public discourse. The scary thing is, the best and brightest of these folks go to work for big money, serving rich and powerful corporations.
Exxon has an ad campaign with ethnically diverse employees talking about how gratified they are by their work, obtaining natural gas to meet the public's burgeoning energy needs. That's just a smoke screen to coverup the destructive fracking practices they use to get at underground gas deposits that require the pumping of toxic chemicals into the ground. Ever seen somebody's kitchen water tap catch fire? That's the kind of thing that can happen when fracking contaminates water supplies.
Too often, PR people become bottom feeders, heaping dishonesty on top of dishonesty to sell the company line.
Climate denial is a cottage industry for PR flacks. They stuff their own pockets, while pushing every kind of misinformation to deceive the public about something that should not be in question..
Stauber and Rampton started a group called PR WATCH to shine a glaring spotlight on the shenanigans of the PR business, See the link below...
http://www.prwatch.org/