There's a movie out now called Burt's Buzz. It's about the quirky beekeeper from Maine that founded the billion dollar company, Burt's Bees. I haven't seen the movie yet, but I hope to see it soon. It's about Burt Shavitz the man. He appears to be a genuine 'Down East' character, who has been transformed by some very sophisticated marketing into a brand, worth a billion dollars.
Here is the link to the trailer for Burt's Buzz... https://www.youtube.com/watch?v=sdGZoABFYYA
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